Something's limiting your growth. Research gives you clarity to fix it.
Customer research for growth-stage product teams
Your team is shipping. The metrics aren't moving the way they should: not at the rate you need, not on the dimensions that matter most. You’re not sure you’re solving for the right problem.
The Decision Sprint is a focused qualitative research engagement built around your single most pressing growth blocker.
You get clear findings, specific recommendations, and enough signal to move forward with confidence.
The Decision Sprint
Focused customer research designed around your single most pressing growth blocker. Four weeks, end-to-end.
Define the question that actually matters
Talk to the right customers or prospects
Get findings you can act on
Starting from $20,000
♒︎
Case studies ␥ 11.8% lift in flow-to-purchase CVR ␥ 10.4% lift in payment completion rate ␥ 16% lift in ad-to-purchase CVR ␥ 90% user adherence ␥
Case studies ␥ 11.8% lift in flow-to-purchase CVR ␥ 10.4% lift in payment completion rate ␥ 16% lift in ad-to-purchase CVR ␥ 90% user adherence ␥
How it works
Each step has a specific purpose and a clear output.
The download and the brief
We do a context download. Before I scope anything, I want to understand what's actually going on. What's stuck. What you've already tried. What you do and don't know about your customers.
I write a brief that captures the business question we're focused on, who we need to talk to, and how we'll find them. You review, we finalize. No surprises.
1
The recruit and the prep
I design a screener to identify participants who match the profile we need. We always start from your existing channels and processes for finding users to talk to. If you don't have these in place, I help you set up the basic pathways. Incentives for participating users are estimated upfront and billed directly to you, separate from my fee.
The interview guide shapes every conversation in the field. I write it around your business question, and we do one round of review and comments before it's locked. If wireframe or usability testing is involved, your team furnishes the stimuli and maintains their ownership of that process.
2
The interviews and the findings
I moderate every interview. You're welcome to observe live, and I share recordings afterward. After the first 1-2 interviews, we do a 20–30 minute check-in so we can discuss what's emerging and flag anything worth adjusting.
Before I write a word of the deliverable, we debrief to talk through what I'm hearing. Top themes, surprises, and considerations. This call helps you prepare internally and helps me address what matters most.
You get a 10–15 page findings document and a working session to walk through it together, discuss implications, and connect what we heard to the decisions in front of you.
3
The follow-up
The goal of the research isn't to get a helpful primer on your customer, it's to unlock what happens next. For the week after delivery, I'm available to brainstorm, pressure-test next steps, and help you move from insight to action.
What you get
A 10–15 page findings document with actionable recommendations, ready to share with leadership and your product & design team
A working session to connect findings to the decisions in front of your team
The raw data via interview recordings - yours to keep and reference
One week of follow-up availability to help findings land and next steps take shape
Starting from $20,000
What happens after
I'll tell you what I heard and what I'd do next, but the experiments are yours to run. I'd love to hear how it goes.
Once they see traction, most clients find themselves ready to focus on the next growth question.
Hi, I’m Paige
Before going independent, I spent a decade doing research for companies like Hims & Hers, Redesign Health, Meta, and Waymo. I've worked across every stage: early ventures finding product-market fit, growth-stage teams under pressure to scale, and mature companies optimizing what’s working.
The gap I see most often in research is the distance between a customer insight and a business outcome. Most research gets scoped downstream, to validate a specific feature or decision that's already on the table. I start one level up, with the messy growth problem, and work from there.
When something is worth doing, I figure out how. Notable and fun (?!) examples include: going from unable to run a mile, to running a 30-miler within a year; not knowing what a cacao bean looks like, to making shiny chocolate bars from scratch in my Brooklyn kitchen. I start from ambiguity, build a rigorous-but-focused approach, and make it happen.
Heard Here_ is intentionally small. I take a limited number of engagements at a time, work with products I believe in, and stay available after delivery not just to answer questions, but to help findings land inside your organization.
Let’s see if it’s a fit
Drop me a note and I’ll be in touch within 48 hours. If I’m not the right person for what you’re working on, I’ll say so and point you somewhere useful if I can.